Is the purchase of a watch “private information”?

[reposted from LinkedIn]

An interesting (if it gets to trial) Northern Ireland case of Frampton and Van Der Horst [2024] NIMaster 17, in which the plaintiff former boxer (P) has sought damages in, variously, passing off, copyright, breach of confidence, misuse of private information and data protection, as a result of the defendant watch seller’s (D) publication of a YouTube video revealing that P had bought a watch from D.

P had obtained judgment in default and D sought to set this aside. In deciding to do so the master only had to determine whether the D has an arguable defence.

The analyses of whether the MOPI and data protection defences are arguable are interesting (and in the latter case, flawed).

On MOPI, the master noted that the “Murray factors” (“the attributes of the claimant, the nature of the activity in which the claimant was engaged, the place at which it was happening, the nature and purpose of the intrusion, the absence of consent and whether it was known or could be inferred, the effect on the claimant, and the circumstances in which and the purposes for which the information came into the hands of the publisher”) will require consideration at trial, and also noted that the authoritative law books on the topic identify “personal financial and tax related information” as one of the types of information that will normally (but not invariably) be regarded as giving rise to a reasonable expectation of privacy. All these points could only, said the master, be determined by a trial judge, having heard all the evidence.

On the data protection claim, the defence consisted in an argument that D’s processing was based on his legitimate interests. Here, the master seems to have erred, in assessing that “This would appear a particularly weak argument as there was no express consent from the plaintiff and the purported legitimate reason for processing the data was effectively to make money, which is not an exemption under UK General Data Protection Regulations [sic]”. But, of course, reliance on Article 6(1)(f) UK GDPR legitimate interests does not (cannot) require the consent of the data subject; rather, it requires the controller’s legitimate interests to be balanced against the interests, rights and freedoms of the data subject. Nor is there any authority for the proposition that an interest or interests cannot be “legitimate” because they are commercial interests (indeed, the CJEU, in a finding which I am certain would be followed by the domestic courts, only last week ruled that a commercial interest is capable of being a legitimate interest).

This, of course, was not a fully argued case (the master only had affidavits and draft pleadings to go on). If the case goes to trial we may well see all of the claims more properly argued and considered.

The views in this post (and indeed most posts on this blog) are my personal ones, and do not represent the views of any organisation I am involved with.

Leave a comment

Filed under Data Protection, judgments, misuse of private information

Leave a comment