Category Archives: adtech

***UPDATE at 8 November***

There is no update. Nothing from the ICO at all, other than, at four weeks – after chasing – a message saying it’s taking six to eight weeks to allocate cases.

It’s now more than eight weeks.

***END UPDATE***

Dear Mr Edwards

In June this year Stephen Bonner told MLex that websites which

don’t have “reject all” on your top level [cookie banner]…are breaking the law. ..There is no excuse for that. The ICO is paying attention in this area and will absolutely issue fines if we see organizations are not taking that seriously and taking steps.

Subsequently, your office said to law firm Mishcon de Reya

Having a ‘reject all’ button on a cookies banner that is just as prominent as an ‘accept all’ button helps people to more easily exercise their information rights. The ICO is closely monitoring how cookie banners are used in the UK and invites industry to review their cookies compliance now. If the ICO finds that cookies banners breach the law, it will seriously consider using the full range of its powers, including fines.

Then, on 9 August, in conjunction with the Competition and Markets Authority, your office stated

One clear example of often harmful design are cookie consent banners. A website’s cookie banner should make it as easy to reject non-essential cookies as it is to accept them. Users should be able to make an informed choice on whether they want to give consent for their personal information to be used, for example, to profile them for targeted advertising. The ICO will be assessing cookie banners of the most frequently used websites in the UK, and taking action where harmful design is affecting consumers.

In view of all of these statements, I wish to complain, under Article 77 UK GDPR, and simultaneously request, under regulation 32 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (“PECR”), that you exercise your enforcement functions, in relation to the use of cookies and similar technology by Associated Newspapers Limited, or alternatively DMG Media (whichever is applicable) as controller of, and person responsible for confidentiality of communications on, the “MailOnline” website at https://www.dailymail.co.uk/home/index.html (the “Website”).

The Website presents a visitor using the Safari browser on an iPhone 11 Pro with a “cookie banner” (see attached screenshot) which does not offer visitors a “reject all” option.

Furthermore, the whole set-up is opaque. If one clicks “Cookie Settings” one is faced with an initially straightforward set of options (one of them set by default to accept cookies for personalised advertising on the basis of “legitimate interest”, which is clearly not compliant with regulation 6 of PECR). However, if one then clicks on the tab for “Vendors”, one is faced with a frankly farcically long list of such “vendors”, and options, many of them set by default to “legitimate interest”. I consider myself reasonably knowledgeable in this area, but it is far from clear what is actually going on, other than to say it plainly appears to be falling short of compliance with regulation 6, and, to the extent my personal data is being processed, the processing plainly appears to be in contravention of the UK GDPR, for want – at least – of fairness, lawful basis and transparency.

It is worth noting that much of MailOnline’s content is likely to be of interest to and accessed by children (particularly its sports and “celebrity news” content), even if the publisher does not actively target children. You state, in your guidance

if children are likely to access your service you will need to ensure that both the information you provide and the consent mechanism you use are appropriate for children.

But the complexity and opacity of the Website’s cookie use means that it is largely incomprehensible to adults, let alone children.

It is, obviously, not for me to specify how you undertake an investigation of my complaint, but you must, of course, by reference to Article 57(1)(f) UK GDPR, investigate to the “extent appropriate”. Given the clear messages your office has delivered about cookie banners and the like, and given the weight of evidence as to non-compliance, I would suggest an investigation to the extent appropriate must – at the very least – result in a clear finding as to legality, with reasons, and recommendations for the investigated party.

I cannot claim to be distressed by the infringements I allege, but I do claim to be irritated, and to have, cumulatively, been put to excess time and effort repeatedly trying to “opt out” of receiving cookies on the Website and understand what sort of processing is being undertaken, and what sort of confidentiality of communications exists on it.

Of course the Website here is not the only example of apparent non-compliance: poor practice is rife. Arguably, it is rife because of a prolonged unwillingness by your office and your predecessors to take firm action. However, if you would like me to refer to other examples, or require any further information, please don’t hesitate to ask.

Yours sincerely

Jon Baines

The views in this post (and indeed most posts on this blog) are my personal ones, and do not represent the views of any organisation I am involved with.